Doesn't it seem like Hallmark, and other card makers, are really out to get us?  According to Wikipedia:

'Hallmark holiday' is a term used predominantly in the United States to describe a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event. The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items. Holidays that have been referred to as "Hallmark Holidays" include Grandparents Day, Sweetest Day, Boss's Day, and Secretary's Day."

But those aren't the only ones.  How about Clergy Appreciation Day?  Mark you calendar, it's October 9th.  It's great to show your doctors and nurses appreciation, but do they need special days for that?  If so, National Doctors Day is March 30th and National Nurses Day is May 6th.  The same with teachers, who deserve to be appreciated every day (but get just one day, There are days for bosses (October 16th) and administrative professionals days (April 23rd), so what about us hard working peons? 

Apparently Valentines Day (the biggest Hallmark holiday of them all) just isn't enough.  Did you remember the one you love (or lust) on Sweetest Day?  You have time, it's not until October 18th.  Just another day to make single people feel worse and couples to feel more stress.  

That leaves us the family days.  Mother's Day (this year May 11th) and Father's Day (this year June 15th) are the best known.  But what about those who are not a mother or father, have lost the child that made them a mother or father, or have lost their mother or father?  Every commercial can feel like a knife in the heart.  But don't think the others have been left out, Grandparent's Day is September 7th and Children's Day is October 12th.  Wait, isn't every day Children's Day?

At least Hallmark has a sense of humor (I think).  This pic shows my favorite card ever...I'm sure you'll never guess which one.  But to putting cards for retirement, using the potty, and losing teeth together is pretty amusing.

Hallmark does have a card for any occasion.  I have sent both the potty card and the tooth loss card to my best friend for no reason, along with a card celebrating her entering the priesthood (she's a formerly Jewish atheist woman).  And those cards are way better than the ones for Hallmark holidays!